Diamond BarHigh School

All school campuses in the Walnut Valley Unified School District, including DBHS, will be closed through the remainder of the 2019-20 school year because of the COVID-19 pandemic. We are transitioning to online instruction.

Virtual Enterprise Totes Away Awards At Competition

Friday, May 3, our Virtual Enterprise class (also known as 235 Tote Bag Co.) competed at the Claremont High School Virtual Enterprise Year-End Competition.


This competition is a culmination of the entire year's efforts.  I am pleased to say that out of 11 schools, our class placed FIRST in the category of "Best Franchise Presentation" and SECOND in the category of "Best Comprehensive Promotions".


If you see a 235 Tote Bag "employee" on campus, give them a high five or handshake to congratulate them.


Danny Gorden

Virtual Enterprise Teacher and

235 Tote Bag Co. "Silent Partner"

Diamond Bar High School students won 1st Place at the year-end trade show for virtual business students.

Students in the ROP Virtual Enterprise course develop and run a company of their own while learning hands-on business practices and entrepreneurial concepts.

Teacher Daniel Gorden leads the current group who call their business the 235 Tote Bag Co.

The Diamond Bar students excelled during the competition held at Claremont High School on May 3.

The group took home 1st Place in Franchise Presentation and 2nd Place in Comprehensive Marketing.

“I couldn't be more proud of these students,” Gorden said.

"The class is literally run by the students, from the leadership structure to product design to the final marketing implementation. They have worked incredibly hard and have enjoyed great exposure to business and marketing, clearly illustrated by their success at this last competition,” he added.

The Franchise Presentation required students to prepare a franchise offering circular and a sample franchise agreement package. The project culminated into a two-hour presentation at the tradeshow.

About 200 students from the eleven schools in attendance circulated among the various presentations and purchased their favorite products.

The 235 Tote Bag Co. sold over 42 vending machines during the trade show.

"This course has opened my eyes to how a real business operates and has given me a great experience that prepares me for my major in Business Marketing," reflected senior CEO Miranda Canseco.

The marketing competition was a compilation of all marketing and advertising skills taught during the school year.

Although the Virtual Enterprise course requires students to sell products virtually, the DBHS students have gone above and beyond by creating physical products to sell as a class fundraiser for field trips and competitions that provide additional opportunities to experience the real world of business.

The company is currently selling three different lines of tote bags to meet a variety of consumer’s tastes and need. Sports bags and Tote bags are $12 each and Eco bags are $10 each.

Sports bags display the “Brahma Pride” logo made from 210 Denier Nylon and heavy duty drawstrings that are a must have for every athlete.

The tote bags are 100% cotton and display “I ♥ DBHS” and are perfect for everyday needs while displaying school pride and spirit.

The class is also selling environmentally friendly grocery bags that display “Eco-Brahmas” as the logo.

“This not only saves the environment, but it also supports DBHS,” said sophomore CFO Rae Lasko. DBHS Tote Bags can be purchased on campus at the student store. The class website demonstrates the virtual business at www.235totebagco.com.